Experiences

The Disney World Company; Orlando, FL (TEKsystems)
Platform Engineer (Contract) Jun 2023 – Aug 2023

Supported internal brands such as WDW, DLR, DCL, HKDL, DVC, Aulani, and Beach Resorts
Coordinated the translation of content and performed weekly system validation across all brands
Supported scalable and robust platforms under fast-paced and high demand work environment
Monitored and analyzed platform performance to identify and resolve issues proactively

Key Achievements:

- - Triaged live site, addressed channel issues, proactively worked on Jira tickets to maintain uptime
  - Quickly acquired the skill to update configurations/INIs in multiple environments using Vendomatic

Citrix Systems, Inc
Globalization & Web Optimization Manager Nov 2018 – Nov 2022

Managed global JIRA tickets, collaborating closely with cross-functional and geographically dispersed teams across different time zones
Identified and resolved issues by isolating errors, and closely collaborating with the translation vendor and engineers. Modified HTML, CSS, JSON, XML, sitemaps, and i18n.
Monitored project budgets, tracked expenses, ensured cost-effective localization solutions and identified areas for cost optimization
Managed and published video localization in different languages, ensuring high-quality standards.

Key Achievements:

Successfully launched 6 new APJ sites, leading to an average monthly user traffic increase of 139% post-launch compared to pre-launch
Improved conversion and engagement rates by 20% through the implementation of A/B testing and personalized campaigns
Oversaw 26 global sites (17 translated sites), generating over 2.8 million visitor sessions and 18,000 lead form fills annually. Achieved through meticulous data analysis, strategic localization efforts, and optimized allocation of budget resources
Proposed strategies for budget savings, resulting in a 40% reduction in translation costs
Cultivated close relationships with various internal departments and external vendors to gather requirements, define scopes, and allocate resources to meet tight project deadlines and budget constraints

Global Website Producer and Business/SEO Analyst Mar 2015 – Oct 2018

Key Achievements:

Enhanced KPI monitoring by developing region-specific dashboards using Data Studio and Google Analytics, tailored to the unique requirements of global stakeholders
Directed regional prospects to local-specific sites and campaigns by creating global site mockups for new page functions and layout designs. Additionally, produced web pages to support these initiatives
Elevated key pages to the top 10 Google results by implementing international SEO strategies and tactics for Geo sites. Utilized BrightEdge and Moz SEO tools for optimization
Implemented an improved translation workflow for more efficient processes

Global website QA and producer Sep 2014 – Feb 2015

Maintained the quality of global sites through the meticulous processing and quality assurance of 17 localized sites. Ensured that content, images, offers, and flows were precisely targeted and fully localized
Proactively investigated and reported bugs using JIRA and Podio
Identified and fixed minor bugs proactively by modifying HTML and CSS

Key Achievements:

Facilitated the successful launch of Japan sites by serving as a liaison between the Japan and US teams. Gathered requirements and effectively facilitated communication between the teams
Initiated meetings with global stakeholders
Developed and shared scripts with peers to facilitate quick and efficient JIRA ticket searches
Assumed responsibility for Google Analytics, presenting comprehensive global site traffic data to vendors and stakeholders

American Express Aug 2012 – Sep 2014

Performance Engineer

Oversaw the knowledge management system (KMS) to facilitate seamless information retrieval for customer representatives by modifying the indexing
Handled system updates and validation
Managed and enhanced UI of KMS to streamline timely and easy information entry for users

Key Achievements:

Developed innovative, conditional search functionality in Knowledge Management System (KMS) to enhance search speed and accuracy of campaign, product and service information
Removed roadblocks and reduced 40% of resource cost to enter or modify KMS content by enhancing UI design and usability for the entire KMS user base
Reduced information search time and saved 30% resources cost by modifying user access, optimizing search-term dictionary, and modifying indexing capabilities

Method Analyst May 2010 - Jul 2012

Created tutorials and documentation with user-friendly design by collaborating with cross-functional teams to gather and analyze information based on various requirements and business logic

Key Achievements:

Rethought process and developed easy-to-follow web tutorials and product documentation process by creatively using HTML, CSS, Photoshop, and Fireworks
Created macro and batch files for creative and efficient workflows, saving 80%+ over manual processes
Promoted with added scope of responsibilities

ADDITIONAL RELATED EXPERIENCES

LINKAXLE, Dania Beach, Florida 2009 - 2010

Web Developer

CITRIX SYSTEMS, INC, Fort Lauderdale, FL 2009 - 2009

Web UI Engineer (Internship)

XEOTECH, Coral Gables, Florida 2008 - 2009

Software Developer

IT'S IN THE KITCHEN, Weston, Florida 2006 - 2008

Email Campaign Coordinator