Projects
Personalization Project
Goal: Better way to direct global visitor to Geo sites.
Result: Regardless of the site visitor's country, dismissal rate is much lower and clickthrough rate is much higher with the new interstitial page than the old pop-up design
Takeaway: We implemented the new interstitial page for all geo sites
A/B testing
Goal : Find effective landing page layout for the resources
Results: "Resource" page leads to slightly better engagement with tours but "Form" page results in conversions on Request a demo where "Resource" page does not.
Takeaway: Form on page converts better and since this is the primary goal of the page it is the recommended variation
A/B testing
Goal: Providing a webinar "trailer" to incentivize users and increasing conversion rate.
Result: Loss -66% decrease
Takeaway: This was a second iteration with a shorter trailer. In both versions of the test, the trailer resulted in a decrease in conversions. While unsuccessful in these cases, a trailer could still be considered but needs to be really engaging and captivating content and should be tested.